Chairman of the Expediency Council Ayatollah Akbar Hashemi Rafsanjani has said that a brand name is a national capital which can leave its mark on the lifestyle of other nations.
In a message to the first International Brand Strategy Conference on Sunday, the top councilor said that the time is at a premium and the world cannot wait to see people take individual actions to reach a bigger goal. The following is a partial translation of what else Rafsanjani said in his message to the international get-together as reported by Arman-e Emrooz daily on January 26:
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It is praiseworthy that state and private organizations, universities and different trade guilds have joined forces, and work together to achieve a common goal.
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Reliance on a resistance-based economy is a must at this critical situation in which the country is going through tough times. The country needs promising collective measures on all fronts to boost production, maximize productivity, and cut dependence on raw material and oil sales.
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Business branding, which is an asset, does not simply help industrialists and service institutes register higher sales and more sustainable production; rather, it is a national capital which can enhance a nation’s credibility and extend its influence on the lifestyle of other nations. In today’s world the dignity of the Islamic Iran has been intertwined with the quality of products it makes at home or sends abroad.
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Iran’s reliable brands and quality products can better promote its culture of compassion, compatibility and productivity in the world at a time when drums of Islamophobia and Iranophobia are being banged.
With that being the case, the mission of those involved in business activities is to hoist the flag of artistry, fairness and excellence of Iranian industrialists in the farthest reaches of the world. They also have an undertaking to help the country’s industries and businesses grow in keeping with Iran’s 2025 Outlook Plan.
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Interaction and cooperation at a global level is what is needed at the current juncture. If Iran seeks to compete with the world’s big industries and trade systems, individual actions or overlapping measures should become a thing of the past. The country needs to mobilize what it has to get the job done, Jihad-style.
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Brand activists should draw inspiration from valuable religious teachings, upgrade their knowledge and competence, and tap into world experience to gain a [solid customer] base in all industries.
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To ride out the current stormy times and to play a historical role in the world order, Iran has to resolutely try to ensure that the reliable brands it has find their way into domestic, regional and global markets.
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