Addressing the “National Brand, National Might” Congress held in Tehran on Monday, Ali Rabi’ei said, “the condition of sanctions is the best opportunity to revive our brands, and we should make plans in that regard.
He said improving domestically-made products and encouraging Iranians to buy locally-produced goods can promote the consumption of Iranian commodities and lead to the development of domestic brands.
The minister said Iran’s 80-million-strong market is an ideal opportunity to create brands and promote the consumption of Iranian goods.
“Afterwards, we can go to the 300-to-400-million-strong market in the [Middle East] region and enhance exchanges of Iranian goods in the region and, later on, in world markets,” he said.
The minister underlined that a massive psychological operation lies behind the anti-Iran sanctions.
“Through this psychological operation against Iran, the Zionist regime [of Israel] and the United States seek to undermine our national morale, trigger panic, delineate an uncertain future and provoke part of the society to show uncontrollable behaviour,” he said.
“We need serious planning to tackle the current situation and this major psychological operation, and I believe we can succeed by doing serious work,” the minister noted.
He further blasted the US Treasury’s anti-Iran programs as well as its connection with terrorist groups operating against Iran.
“Our key plan to tackle these circumstances is to establish tranquility in the country’s economic climate and guarantee people’s livelihoods,” he said.
“We need perseverance, wisdom, consensus and tolerance in order to weather the current situation,” he said.