Expanding your business in Iran is quite different as compared to other parts of the world.
Most of the popular online business mediums are not functional when it comes to this nation.
So if you wish to conduct or expand your business in Iran, then you have to go through certain apps and business platforms that have a strong foothold in the Iranian market.
Here are three such online platforms that you should definitely consider while doing business in Iran:
- Cafe Bazaar
Cafe Bazaar is regarded as the local version of Google play in Iran.
It is currently the most popular app storage platform in the country, having more than 36 million smartphone installations as of now.
That’s because the IOS store is completely blocked in Iran.
And, secondly, Google play store is quite difficult to access fully, due to restricted in-app purchases.
Therefore, if you have a plan to launch your mobile app in Iran, its best that you go through cafe bazaar.
Other than this, you should also make sure that you build your app specifically as per the preferences of an android based audience.
Gaming apps are the most successful app category in cafe bazaar currently, and the app is increasingly looking towards increasing their gaming app portfolio.
The Iranian market has a highly diverse customer base ranging from three to forty when it comes to gaming apps.
The app majorly provides games from three international app developers, namely SuperCell, Tab4fun and Elex.
Therefore it can be said that the Iranian market is relatively more lucrative when it comes to gaming apps as compared to other categories.
However, In-app purchases are something that should be careful when it comes to app designing for the Iranian market.
Currently, Iranians consider debit card transactions as the most popular medium of payment when it comes to making in-app purchases.
Digikala is the most popular e-commerce platform in Iran.
It holds a massive 92% of the market share, primarily due to the absence of Amazon and E-bay in Iran.
The e-commerce startup has benefited significantly from the country’s recent digital revolution.
Digikala is also the largest e-commerce platform in the Middle East, having 170000 unique visitors daily.
Although the firm does not publicize its yearly revenues, it is speculated to grow at a rate of 200% every year.
What makes Digikala so profitable for the Iranian market is its deep-rooted customer following, as it receives orders from the most remote villages in the country.
Also, 60% of products sold on Digikala are from foreign brands, which signify a good acceptance rate for foreign products among Iranian customers.
Therefore if you decide to sell your products through Digikala you will majorly benefit from the following:
- High number of users
- Same day delivery
- Easy and free return policy
Telegram is the most popular social media platform in Iran.
Although the Iranian government has officially blocked it, the majority of Iranian users manage to use telegram by using VPNs to get around the block.
Iranians spend an average of 60% of their online duration on telegram.
Therefore telegram should be your go-to platform if you are looking to increase the social media presence of your brand.
You can always go for paid posts on popular and relevant telegram channels as a part of your digital marketing strategy for social media.
Include your own telegram channel along with the posts, so that you can drive traffic to your telegram channel as well.
Author’s Bio: Hi There, I am Shaun Williams, a content writer with Goodfirms, a research platform for Blockchain Technology and Bot Development companies, among many others. I enjoy communicating ideas and knowledge creatively and also ensure that the readers never suffer from boredom while reading my posts.