There are many ways through which you can carry out your in-depth analysis of the market and competition such as contacting trade associations, business groups, local competitors, and even potential customers.
But, you can carry out this research over the internet as well. And for that web scraping comes as the perfect solution. It is a set of services available through software, that extracts all sorts of data from the websites.
There are many sources available for web scraping for example you can use the Zenscrape Web Scraping API for effective results.
But, how exactly can you utilize it in your business research? We will tell you in this article.
Scrape Prices
You have to decide the price range for your product but you can’t think of the correct one. You also have to get done with this in a short period but with efficient results. In such a situation, web scraping comes to your rescue.
You can run web crawlers that copy the data related to the prices and product descriptions from multiple websites and make it available for you. And the process does not take much time neither it requires a big taskforce.
Targeted Ads
Through web scraping, your team can extract behavioral analytics, customers’ reactions and interaction, and their sentiments. All these data come together to provide you with a perfect indicator of what the majority of the market wants.
This will help you in creating targeted ads that will address the audience according to their preferences.
Opinion Spam Detection
Nowadays, almost all of us turn to the internet to search for any product that we have to buy either online or from a land-based market. We read about the product and reviews from other customers.
Many competitors use this to their advantage and pay fake reviewers handsome amounts to post fake negative reviews. Or, many companies pay the reviewers to post positive reviews on their own websites.
But, thanks to the efficient crawling and scraping of web scraping tools, you can easily detect all types of counterfeit reviews either about your business or your competitors’.
SEO
Search engine optimization brings traffic to your website through keywords and sentences that people use it often to search for products online.
Web scraping assists in making SEO better and more effective that leads to more engagement on your website. Through this, you can easily bring your new startup to the top rankings of the search engines.
Public Opinions
What your target market says about the product you are selling and your competitors helps you in shaping your own business.
Through web scraping of different social media pages of your competitors, you can gather their opinions about the company as well as the products.
