We all know that proper marketing is one of the most important aspects of running a successful business and Explainer videos have been helping out a lot of businesses and startups to boost up their conversion rates.
However, most of the people out there are yet not familiar with the basics and the concept of explainer videos for business. No need to worry as, by the end of this article, you shall be knowing the most important things about Explainer videos that are there to know for your business.
What is an Explainer Video?
An explainer video could be a small marketing video, among many other things, used to spread the word about your company’s services and/or products. These short professional explainer videos can be placed and shared anywhere ranging from a webpage that offers your products and/or services to the homepage of your official website and these videos have been doing wonders for some businesses and are becoming pretty well-known and incorporated this video format as part of their prominent marketing strategies. The videos are also recommended to be shared on social media channels for increased engagement and reach.
You should check out simpleshow to help you understand the different explainer video types that they offer to businesses: Hand, Wheel, Kinetic and Premium.
Let us present some types of professional explainer video options and how they can benefit your business.
- Animated Explainer Videos:
Animated Explainer videos are very suitable for products and services that are difficult to be explained through a live shoot or by boring Powerpoint presentations or Google Slides,
They can be really helpful for presenting software, products and services that would be hard to be explained through real actions. Moreover, animated videos provide you with more than enough space for sparking your creativity, and can be updated easily whenever required.
- Kick starter Explainer Videos:
Kick-starter explainer videos tend to be a regular product or service video that are usually a little bit longer as to impart the complete description of any product or service, and they are fun to watch and act as a perfect way to kick-start any new launch of a business, product or service.
Around 2 minutes videos are recommended.
- Whiteboard Explainer Videos:
You must have seen a number of YouTubers using handwritten formats in their videos that get erased using a duster. These videos can be really helpful for startups that do not have enough money for a proper video shoot. They are becoming one of the most popular kinds of video for explaining stuff through storytelling and animations.If you have a low budget you should choose the online DIY video maker options being the cheapest formof getting explainer videos.
Keeping in mind the intent of your business and the increased conversion rate that explainer videos can provide you, chose wisely, the type of explainer videos that can help you out the best way and go for it! Also, stay on top of the latest of the explainer video trends.
You can choose from the above-mentioned types of explainer videos based on your business type and budget to get you started.