Wednesday, February 8, 2023

Building an Effective Digital Marketing Strategy? Here’s What You Need to Know

With millions of businesses on the market trying their best to get customers, it can be incredibly challenging to stand out amongst the noise and gain a competitive edge. This is especially true in this day and age, with continuous changes in online marketing strategies. A big part of why most businesses fail is the lack of the right digital marketing tools and the lack of technical know-how on how to use them effectively. 

If you have a product or service that you think is in demand, now is a good time to get your hands on some highly effective marketing tools and develop your digital marketing strategy. Here are some digital marketing tools you ought to know about:

Google Analytics

Google Analytics has proven to be one of the best free tools by Google and should be an integral part of your digital marketing strategy. It allows you to track each action by each visitor. You can drum up all kinds of reports and analyses using Google Analytics.

It allows you to discover a variety of parameters, including leads, sales, downloads, and many more. However, be sure to conduct tests for one or two weeks and not stop it after a couple of days if you want to get accurate results. Ultimately, if you are a growth marketer, you ought to have this tool in your arsenal.

Building an Effective Digital Marketing Strategy? Here's What You Need to KnowAhrefs

Ahrefs has data on close to 150 million keywords under its belt. You can use this comprehensive SEO tool to boost the traffic to your website drastically.

It also allows you to conduct competitive analyses by following your competitors, what their top pages are, and so forth. You may use the Content Gap tool to take a look at their content rankings. The Top Pages tool allows you to look at the pages that host the most traffic and see the amount of traffic that goes to your competitors’ sites.

Ahrefs provides excellent SEO backlink analysis. You can expect a backlink analysis report of your competitors’ websites, which is not necessarily the case with most other SEO tools.


Slack is one of the leading communication services on the market. It allows you to create channels to transfer and receive information, thereby making sure business conversations are transparent and efficient. As a result, the collaboration between team members and members of different departments is a breeze.

Slack makes for a wonderful way to network and connect with others. It allows you to create, join, and leave channels as you please. Additionally, it is integrated with a variety of other tools.

Using Slack, you can create channels for different teams and departments and do group chats to share vital information. You can also direct message individual team members if you wish to discuss privately.

Slack is free for small to medium-sized businesses and offers custom pricing for enterprises.

Building an Effective Digital Marketing Strategy? Here's What You Need to KnowGoogle AdWords

Google AdWords is, by far, one of the most widely used online advertising options for business. It plays host to the Google Keyword Planner, which allows you to decide which keywords you want to include in your ad and other forms of content you may want to produce. It is a highly effective way to bring more prospects to your website and possibly turn them into returning customers. The payment works on a pay-per-click structure.

The All-in-One SEO Pack

The All-in-One SEO Pack is the way to go if your current Content Management System (CMS) is WordPress. A significant chunk of your online marketing strategy ought to based around Search Engine Optimization (SEO). You can expect this tool to help you optimize your content to increase its appeal to search engines. Here are some of its top features:

  • Advanced Canonical URLs.
  • Support for XML sitemap
  • The automatic generation of META tags
  • Compatibility with most other plugins
  • Sends automated notifications regarding site changes to leading search engines, such as Google and Bing


Trello is another highly effective content management tool that has found its place in several organizations. Most organizations use this tool to brainstorm and strategize content.

Its appeal lies in the fact that it is free for small teams and businesses and makes it easy to schedule content online, irrespective of your teams are global and remote.

Also, it enables you to assign many employees to a card so that you can tell who is in charge of each task, examples of which are editing, writing, and so forth. Trello also allows users to create cards and add notes, schedule deadlines, and assign topics to different teams and departments. With Trello, you should have no problem with collaboration.


MailChimp is a popular social advertising and email marketing tool meant to create campaigns and automate them. It allows you to track the traffic you get from all your campaigns. In addition to this, you have multiple integration options with a buffet of SaaS companies.

MailChimp shines if you are looking for efficient email drip campaigns. While there are many such tools, MailChimp has many features that make it stand out from the crowd. Here are a couple of reasons why you ought to consider using MailChimp:

  • It offers you the option of self-service
  • It offers free plans if you have less than 2,000 subscribers or if you send less than 12,000 emails per month

If you are a growth marketer and are looking to build an effective online digital marketing strategy or want to build your product manager resume, these tools should help you get there in no time.

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