Trade shows have become one of the go-to places for businesses to showcase what they have and what their plans are for the future. It is a time for them to show the public what they are fully capable of.
The problem is getting an audience to notice what you have on display because it is not simply showing up to the convention and hoping for the guests to notice your booth. You have to be proactive.
Being proactive is not a simple task. It requires a lot of hard work, but sometimes, you can get help here and there, just like the tips that we are about to share with you.
- Have a Stand-Out Booth
For a custom-made show booth, this is not impossible. They are able to convey their message and that alone is eye-catching to the public. However, this is less likely to happen for rented stands such as the professional booths for events in Dubai because rented means generic, more often than not. What you can do is hand out freebies or have contests for the guests and let it be known that a significant prize is waiting for whoever wins the contest.
On the other hand, contests or freebies are not necessary. Sometimes, it just needs a good old-fashioned means of catching the guests’ attention.
- Promotional Items
There was a time when handing out pens was the best promotional gifts you can provide guests. Not anymore. Those who attend trade shows are looking for more substantive items that they can use every day. In addition, the quality of the products that you are handing out should be just as good as the products that you are promoting, otherwise, they will think that your products are as bad as the giveaways.
- If Not Items, Games
This creates a more lasting impression, especially if all your competition has is brochures and promotional items. Up the antics by coming up with games, quizzes, or polls. This normally attracts positive attention to your booth. However, ensure that it does involve bingos or any card games.
You may even quiz them with questions that are significant to the industry or take a poll and ask them what they think should be improved either with the industry in general, or the products that you have on offer. This can even cultivate loyalty especially if they feel like they are being listened to.
Of course, do not forget to give them rewards if they get your quiz right, or after you poll them.
- Your Product on Display
Do not be ashamed to present your products to the public. This is the reason why they are here, and the reason why they hop from one booth to another. If possible, make them experience your product firsthand by allowing a demonstration of sorts where they can use it themselves. This is the true test of your product’s value.
A booth can only do so much, especially when they are just rented. Gimmicks as these may sound, they are the best way to proactively present your brand to the public and the better way of catching their attention.