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French Start-up Promoting Iranian Handmade Shoes “Giveh”

Iranian people have heard its name a lot, but few are ready to wear Giveh. Hence, this type of Iranian handicraft is common in a few parts of Iran, especially in rural areas of Kermanshah Province. Many others, however, use it for decorative applications.

A few years ago, the traditional rural shoes caught the attention of a French tourist visiting local markets across Iran.

The tourist, a young girl, found the shoes soft, comfortable and durable and then came up with an idea to launch a start-up to sell them across Europe.

The girl eventually put into action her idea a few months ago. She has helped revive a traditional craft in Iran and provide many Giveh-makers living in Iranian villages with a stable source of revenue.

In an exclusive interview with the Persian-language newspaper Hamshahri, Oceane Castanet, the founder of the French start-up Amrose, recounted the story of launching her start-up.

 

An Idea Not Taken Seriously

Castanet, who has been active in the fashion business for years, was amazed by the beauty of Giveh when she first saw it in Isfahan and Kurdistan provinces during her visit three years ago.

“All the shoes I had seen before that were made of either leather or wood. I had never seen people weaving shoes. Giveh was a unique and handmade shoe I had never seen before,” she said.

Castanet bought several pairs of Giveh and wore them all the time, even after returning to France.

French Start-up Promoting Iranian Handmade Shoes “Giveh” “I came up with an idea to launch a startup selling the shoes on the Internet. But many people underestimated the idea, saying Giveh is worn by villagers and foreigners won’t embrace it,” she said.

Castanet’s friends in France thought the shoes were super nice, but they were a little too rustic for the city.

However, one year ago, Castanet decided to abandon her previous career and dedicate herself to launching her Giveh start-up.

Castanet introduced her project on crowd-funding Internet portal Kickstarter.com and managed to gain the trust of visitors and raise enough funds to start her start-up.

Finally, Amrose started selling Giveh three months ago.

 

Selling the Story of Giveh

Castanet tried to make the shoes appealing by creating a story for each set of them, besides emphasising on their major selling points, being handmade and unique.

Each Giveh has its own design. There is also an identity card in the box of shoes containing their name, a painting and other things.

The Amrose founder says, “These stories are based on my experiences during my life or trips to Iran. One of the shoes is named ‘Shore of Seine River’, telling the story of my childhood. Another shoe is called ‘Isfahan’, telling the story of my visit to Isfahan, which changed my life.”

“These are all attractive for costumers and create added value,” she said.

 

Joint Cooperation of Iran, Portugal, France

Castanet supplies raw materials to female Giveh-makers in Kurdistan, Isfahan, Zahedan and Zanjan, and takes back the hand-woven shoes.

In the next stage, the shoes are transferred to Portugal, where their fitting is finalized at a cheap cost comparing to other parts of Europe.

“The total cost of production could be less if the shoes could be finalised inside Iran. But I’ve been unable to find such a workshop in Iran,” she said.

A Look at Iranian Newspaper Front Pages on April 28

A Look at Iranian Newspaper Front Pages on November 19

Many papers today covered the remarks made by the Leader of Iran’s Islamic Revolution Ayatollah Seyyed Ali Khamenei in a meeting with the participants of the International Quran Competition in Tehran.

The top story in several papers was the historic meeting between the North Korean Leader and the president of South Korea.

Warnings by top Shiite clerics like Ayatollah Javadi Amoli on the need for the government to pay attention to people’s demands also received great coverage today.

The above issues, as well as many more, are highlighted in the following headlines and top stories:

 

19 Dey:

  • Energy Minister: This Year to Be Iran’s Driest Year in 50 Years
  • Historic Reconciliation between North, South Korean Leaders

A Look at Iranian Newspaper Front Pages on April 28


 

Abrar:

  • Leader: Iran Has Stood against US, Progressed Based on Quran Teachings
  • US Defence Secretary: No Decision Taken Yet on US Withdrawal from Iran Deal

A Look at Iranian Newspaper Front Pages on April 28


 

Afkar:

  • Cleric: Government’s Borrowing from Central Bank Deadly Poison for Economy

A Look at Iranian Newspaper Front Pages on April 28


 

Aftab-e Yazd:

  • ICT Minister on Telegram Filtering: Don’t Expect Me to Do Anything Illegal

A Look at Iranian Newspaper Front Pages on April 28


 

Arman-e Emrooz:

  • Transparency Best Way to Fight Corruption: Imam Khomeini’s Grandson

A Look at Iranian Newspaper Front Pages on April 28


 

Asrar:

  • Ayatollah Javadi Amoli: People Not to Tolerate Embezzlement, Incompetence

A Look at Iranian Newspaper Front Pages on April 28


 

Ebtekar:

  • Historic Day in Korean Peninsula

A Look at Iranian Newspaper Front Pages on April 28


 

Etemad:

  • Deputy Head of Environment Dept.: Without Consensus, Lake Urmia Will Die

A Look at Iranian Newspaper Front Pages on April 28


 

Ettela’at:

  • Iran Leader: Muslim States Suffering from Humiliation Disease
  • Historic Meeting of North, South Korean Leaders after 65 Years

A Look at Iranian Newspaper Front Pages on April 28


 

Iran:

  • Top Clerics Warn about Consequences of Ignoring People’s Demands

A Look at Iranian Newspaper Front Pages on April 28


 

Javan:

  • Wings of Iran Nuclear Deal Broken
  • Planes Purchased on Virtue of JCPOA Now Gone
  • Iran Gov’t Ends Its Agreement with Telegram

A Look at Iranian Newspaper Front Pages on April 28


 

Jomhouri Eslami:

  • Banks, Private Sector Support Government’s New Forex Policy

A Look at Iranian Newspaper Front Pages on April 28


 

Kayhan:

  • What Happened in Council of Foreign Relations Meeting?
  • FM Zarif Must Apologize Instead of Denying Clear Evidence
  • 26 Zionist Military Officials to Trump: JCPOA Ensures Our Security; Don’t Pull Out of It!
  • Iran Leader: Quran Orders Us to Stand against Infidels, Bullies of the World

A Look at Iranian Newspaper Front Pages on April 28


 

Khorasan:

  • Six Percent Decrease in Number of House Deals
  • 30% Hike in House Prices in Tehran

A Look at Iranian Newspaper Front Pages on April 28


 

Rah-e Mardom:

  • MP: Iran to Pull Out of JCPOA If US Leaves It

A Look at Iranian Newspaper Front Pages on April 28


 

Resalat:

  • Dear Officials! The Country Cannot Increase Your Wages: Top Cleric

A Look at Iranian Newspaper Front Pages on April 28


 

Rooyesh-e Mellat:

  • Iran Top General: Enemies Well Understood Iran Won’t Change Its Strategy

A Look at Iranian Newspaper Front Pages on April 28


 

Sayeh:

  • Ayatollah Javadi Amoli: You Cannot Expect Poor Nation to Show Resistance

A Look at Iranian Newspaper Front Pages on April 28


 

Shargh:

  • Imam Khomeini’s Grandson: City Council No Place for Political Moves

A Look at Iranian Newspaper Front Pages on April 28


 

Vatan-e Emrooz:

  • US President’s Ridiculous Comments about Iranian People
  • Iranians Don’t Chant ‘Death to America’ during My Term in Office: Trump
  • Ansarullah: US Main Culprit behind Assassination of al-Samad

A Look at Iranian Newspaper Front Pages on April 28

Iran’s Beauties in Photos: Farmlands of Tuyserkan

Faryazan is one of the largest of these villages. It is located 12 km away from the city of Tuyserkan. Farmlands of Faryazan, Moradabad and surrounding villages are quite suitable for growing crops such as wheat, canola, garlic and cucumber.

What follows are photos of the farmlands of this village retrieved from the Mehr News Agency:

Iran’s Qajar Era Films to Be Restored in France

The chief of Tehran’s Golestan Palace Museum says 21 films that were found at this palace 7 years ago will be sent to France in the next few months to be restored.

In an interview with the Persian-language Fars News Agency, Masoud Nosrati said the Golestan Palace consists of three important sections; one of which includes 4,500 manuscripts, of which several items have been registered in the World Heritage List.

“The other section contains 500,000 documents of the Qajar and Pahlavi eras. The Royal Album section is the third which includes films and photographs of the Qajar era,” added Nosrati.

“Last year, we tried to refurbish the above-mentioned films in Iran, but we did not succeed due to the lack of technology in the country.”

He further mentioned that some of the Qajar era films were sent to France for restoration in 2005 and 2006 and at present, 56 minutes of these films are available at the palace.

“During the Qajar period, as Naser al-Din Shah was very interested in the art of photography, he imported cameras and the photos taken are also available at Golestan Palace.”

Nasrati also underlined that the Golestan Palace photo collection contains 1,900 historical photographs, saying it is the second largest Royal Photo Album in the world after the British Royal Collection.

The Golestan Palace is one of the oldest historic monuments in Tehran. It was inscribed on UNESCO’s World Heritage List in 2013. For UNESCO, “it is a masterpiece of the Qajar era, embodying the successful integration of earlier Persian crafts and architecture with Western influences.”

The Qajar period is increasingly recognized as a time of significant change in the Iranian society. Western ideas and technology, introduced by diplomats, military and technical advisers, merchants, travellers and missionaries in 19th-century Iran, exercised great influence.

Firmly rooted in Persian tradition, Qajar art gives visual expression to the changes in 19th-century Iran, with architecture and the various techniques used in its decoration offering the most comprehensive illustration of this artistic period.

“N. Korean Leader Trying to Avoid Fate of Saddam, Gaddafi”

North Korean President Kim Jong-Un finally went to meet his South Korean counterpart Moon Jae-In for the first time and agreed to end the Korean War, 65 years after the last armistice. They agreed the Panmunjom declaration committing to seek “complete denuclearisation” of the peninsula.

Earlier, Kim had told Moon on the phone that he has abandoned Pyongyang’s nuclear program in order to avoid the “disastrous” fate that former Iraqi strongman Saddam Hussein and Libya’s ex-dictator Muammar Gaddafi underwent, Moon was reported by South Korean media as saying.

Based on the same report, Kim’s decision to stop tests of ballistic missiles as well as nuclear tests comes to prove his determination to forgo the country’s missile and nuclear programs.

Saddam Hussein was sentenced to death after he was tried in court in 2006. Muammar Gaddafi was also killed by his opponents during the Libya revolution in 2011. Both leaders lost their lives following foreign intervention by the US and its allies.

Official media had already announced that North Korea would suspend its nuclear and missile tests as of Saturday April 21, 2018, and would shut its nuclear tests site.

North Korea’s official news agency had quoted Kim as saying that his country no longer needed nuclear tests or the test-firing of intercontinental ballistic missiles (ICBMs) because he had already reached his nuclear weapons development objectives.

Mike Pompeo, the former CIA director and the secretary of state nominated by Trump, met Kim recently, setting the stage for a meeting between American and North Korean leaders.

Of course, other sea changes are in the offing in North Korea. The country is on course to further opening up the political and cultural climate in society.

Many have described Pyongyang’s recent measures as a sort of retreat in the face of Washington’s firm positions. Now the question is whether Kim has retreated because of the US pressure, or that he has learned lessons from the fate of doomed dictators.

Mehdi Motaharinia, an analyst of international issues, has, in an interview with the Persian-language Fararu website, weighed in on the issue.

“The world is on the brink of the emergence of a new order. The United States of America was seeking a unipolar world, but the world does not accept extensive hegemony and a unipolar globe after stepping into the 21st century and the expansion of communications. So, a line has to be drawn between the management of the world and leadership of the world,” he said.

“The US intends to assume the hegemonic leadership of the world, and this hegemonic leadership is, in fact, a security hegemony. Therefore, the US should be accepted as the security leader of the world by major powers,” the analyst added.

“Kim’s getting along with the US was undoubtedly prompted by China’s green light,” he noted.

“By giving the green light, China has accepted to set the stage for a final competition in the international system while retaining its intense rivalry with the US over various regional and international issues. The current trade war between China and the United States should also be analyzed within this framework,” he said.

“So, North Korea has now found out that if it wants to get into confrontation with the US, such a move would set the stage for Kim to suffer the same fate as Saddam Hussein and Gaddafi’s due to a lack of support by China,” he noted.

According to the analyst, Kim believes if he does not clinch a major deal with the Americans, he will have to pay a heavy price.

“Therefore, in order to avoid paying this heavy price, it has begun to retreat. In fact, from Kim’s perspective, this is the best thing to do in the worst situation he is in now,” the commentator noted.

The analyst was asked whether the North Korean Leader would have undergone the same fate as the doomed dictators if he hadn’t backed down from his position. In response, he answered, “I believe Libya and Iraq had special dossiers of their own. Every country has its own special situation and features, though it might have similarities with other countries as well. So, every government, country or geographical region should be reviewed in light of its own specific features.”

“Incontrovertibly, both Kim Jong-Un, as the leader of North Korea, and the US and their allies understand this issue very well. However, what became of Iraq and Syria could happen to North Korea as well,” he noted.

“What was regarded as US threats to Kim set the stage for his retreat,” said the analyst.

“Let’s not forget that Kim had threatened the US with an atomic attack. The Americans used the opportunity and described his threats as a challenge and tried to see the threat as an opportunity. So, the Americans managed to lay the groundwork for dispatching large numbers of military troops to the Korean peninsula,” he said.

“So, Kim Jong-Un’s threat was seen by the US as a challenge and muscle-flexing, not as a threat, and the US capitalized on the opportunity and increased the number of its military troops in the region.”

“Today, Kim Jong Un has realized that his threats have turned into an opportunity for the US. On the other hand, the US is working with China, Russia and its European allies to create a new uni-multipolar order based on compound hegemony. That means the US would assume the leadership of the world, but would divide the world into five major geographical regions and would hand over the security of each of those regions to a superpower, so that handling security will be coordinated with the US management of global security,” he said.

“The United States’ plan to create the world’s future order based on the theory of compound hegemony smacks of an attempt to create a uni-multipolar world in which the US will be the hegemon of global security and will take over the management of security in the world. On the other hand, Russia, China, Germany, France and Britain, despite being involved in intense competitions with the US, will accept to manage the security and future of the world in different geographical regions, and will fall into step with the US. Now, the United States seeks to have the security of East and Southeast Asia managed with an eye on China and through the cooperation of South Korea, Japan, and, in the future, North Korea. The US also wants India to make its presence felt in the process.”

Motaharinia also touched upon Kim’s trip to China.

“The trip is in line with the same plan. Kim Jong-Un travelled to China before announcing his retreat as well as a historic meeting with Trump, and received a green light from Beijing. Of course, this is just the beginning of the path, and more surprises might emerge on the way, and all players might break the rules of the game.”

Fajr Int’l Film Festival Wraps Up in Tehran

At the ceremony also attended by Iranian and international filmmakers and guests, winners of this edition were announced.

‘Aga’ by Milko Lazarov, a co-production from Bulgaria, Germany, France, won Best Film, while Cambodian documentary film director Rithy Panh won the Peace Award.

After the announcement, Oliver Stone was asked to come on the stage to present the award.

“My friend worked for a long period of time and in difficult conditions to make his motion picture. I’m honoured to present Rithy Panh with the Peace Award,” Stone said while presenting the award to the Cambodian documentary film director, MNA reported.

The list of winners is as follows:

International Competition (Cinema Salvation)

Best Film: Milko Lazarov, Aga (Bulgaria, Germany, France)

Best Director: Alexey German Jr., Dovlatov (Russia, Poland, Serbia)

Best Script: Ramtin Lavafi, Hattrick (Iran)

Best Actor: Leon Lucev, The Miner (Slovenia, Croatia)

Best Actress: Mahoor Alvand, Hattrick (Iran)

Special Jury Prize: Richard Kendrick, Cinematographer, Song of Granite (Ireland, Canada)

Best Short Film: Faith, Tatiana Fedorovskaya (Russia)

Special Mention: Mr. Deer, Mojtaba Mousavi (Iran)

The Cinema Salvation – International Competition Jury: Joanna Kos-Krauze (Poland), Milcho Manchevski (Macedonia), Dimitri Athanitis (Greece), Adoor Gopalakrishnan (India), Giovanni Spagnoletti (Italy), Mahmoud Kalari (Iran), Merila Zarei (Iran).

Asian Film Awards

Best Asian Film: Father and Son, Dung Ding Loung (Vietnam)

Best Asian Director: Maryam Bahrololumi, Patio (Iran)

Best Short Film: Pedavore, Mohammad Kart (Iran)

Eastern Vista – Panorama of Films from Asian and Islamic Countries Jury: Salome Demuria (Georgia), Suhan Pansha (Malaysia), Ahmet Boyagioglu (Turkey), Ammar Jamal (Iraq), Farhad Aslani (Iran)

Interfaith Award

Grain, Semih Kaplanoglu (Turkey, Germany, France, Sweden, Qatar)

Interfaith Competition Jury: Valerie De Marnhac (France), Thomas Kroll (Germany), Mohammad-Reza Zaeri (Iran)

NETPAC Prize

Hendi & Hormoz, Abbas Amini (Iran)

NETPAC Jury: Raman Chawla (India), Asif Rustamov (Azerbaijan), Habib Ahmadzadeh (Iran)

Best First Film Award

Dressage, Pooya Badkoobeh (Iran)

First Film Jury: Viera Langerova (Slovakia), Barmak Akram (Afghanistan), Mohammad Ali Bashe Ahangar (Iran)

Muhammad Al Ameen Award

Majid Majidi, Beyond the Clouds (India)

Peace Prize

Peace Prize for Lifetime Achievement: Rithy Panh (Cambodia)

Honorary Diploma: The Miner, Hanna Slack (Slovenia, Croatia)

With director Reza Mirkarimi at helm of 2018, Fajr Filmfest heralded stronger comebacks from Asia, Europe and Middle East. Whatever one says of Middle East cinema and its power rankings, the region’s best and most powerful showcase for cinema is, has been, and for all foreseeable time will be this festival, which runs in Charsou Cineplex and other venues in in the Iranian capital until April 27.

Persepolis FC Lifts Iran Pro League’s Title Trophy

On Friday, the Reds celebrated their 11th title in Iranian football league in Tehran’s Azadi Stadium.

Persepolis defeated Sepidrood 3-0 in the IPL last week.

Mohammad Ansari opened the scoring for Persepolis from a set-piece in the 31st minute.

Farshad Ahmadzadeh was on target in the 48th minute and Kamal Kamyabinia opened the goal with a header in the 87th minute.

Iranian Minister of Sports and Youth Affairs Masoud Soltanifar attended the celebration.

Earlier on the day, Zob Ahan became vice-champion after defeating already-relegated Naft Tehran at the Takhti Stadium.

Esteghlal finished in third place, defeating Sepahan 1-0 in Isfahan.

Ali Daei’s Saipa, who came fourth, beat Paykan 2-1, Tractor Sazi edged past Foolad in Ahvaz, Sanat Naft was held to a 3-3 draw by Esteghlal Khuzestan, Siahjamegan, who was relegated from IPL, lost to Pars Jonoubi 1-0 and Gostaresh Foolad played out a goalless draw by Padideh.

Iran Welcomes Recent Détente on Korean Peninsula

In a Saturday statement, Qassemi underlined that Tehran has always favoured the easing of tensions in that region.

“The Islamic Republic of Iran has always wanted détente on the Korean peninsula, and welcomes efforts and actions by leaders of North Korea and South Korea to ensure détente and normalise relations between the two countries,” he noted.

“The Islamic Republic regards their latest meeting as a responsible and appropriate step which can contribute heavily to the establishment of lasting peace and security in the region and across the world,” the spokesman noted.

“Iran’s fundamental and permanent policy is to oppose the production, possession, maintenance and use of weapons of mass destruction, and [Iran] has supported any attempt that would lead to a world free from such arms,” the spokesman said.

“The Islamic Republic of Iran believes the new and historic chapter in détente on the Korean peninsula should remain open prudently, bilaterally and without the interference and provocation of trans-regional countries,” he noted.

Qassemi then touched upon the approach and policies adopted by the US President in recent years and Washington’s non-compliance with its international commitments.

“The Islamic Republic of Iran’s 40 years of experience, especially its recent experience on the JCPOA issue, show the US government is not a reliable player and is not bound by its international obligations, and, as a result, is not qualified to have a role in determining the equations and arrangements between countries.”

Qassemi said Washington has become even more unreliable in recent years during the Trump administration.

“So, we deeply believe that détente on the Korean peninsula should continue on the path that the leaders of the two Koreas have set foot in, without being linked to the United States’ possible interference and provocations,” the spokesman said.

Real Madrid, Barcelona Football Clubs Wearing Shirts Made of Iranian Cotton

Ramezan Hesari, an Iranian manufacturer of sportswear, says the world’s top football teams, including the Spanish giants Barcelona and Real Madrid, wear sports clothing produced with Iranian cotton.

Hesari, who says has been supplying sports kits for Iranian national teams in various sports for over 20 years, stressed that the Iranian cotton, manufactured using nanotechnology, has turned into high-quality shirts in Turkey, the Persian-language Honar Online reported.

He says the cotton produced in Iran is purchased by the factories producing kits for the world’s top football teams.

Hesari was addressing an Iranian TV programme discussing the recent controversy erupted a few weeks ago after a photo purported to show the design of the Team Melli’s kits in FIFA World Cup 2018 went viral on social media.

Many football fans complained the design is too simple and lacks the logo of Asiatic Cheetah, an endangered animal, which was printed on the shirts of Iranian football players in the 2014 World Cup.

Displaying the picture of cheetahs in the 2014 world event was meant to draw global attention to the status of the rare cat and raise awareness about conservation of the species.

Hedayatollah Mombeini, the director of Iran’s Football Federation marketing committee, confirmed the design earlier this month.

Speaking to state radio, Mombeini said the lack of the logo on the shirts was due to the fact that the German firm Adidas, the leading sportswear manufacturer that is supplying Iranian footballers’ apparel in the World Cup, has refused to include it in the design.

However, the head of the federation, Mahdi Taj, has said the design is not yet final and the Iranian kits will be unveiled later in a ceremony in the build-up to the 2018 tournament.

 

Need to Support Domestic Sportswear Industry

Hesari lamented that the IFF has signed a contract with the German firm to produce the shirts, saying the federation could have chosen local producers of athletic apparel to help support the domestic sportswear industry and boost domestic production.

Support for domestic production are among principles of Resistance Economy, a strategy aimed at weaning the Iranian government from heavy dependence on oil revenues and boosting productivity and export.

Supporting knowledge-based firms is also a principle of Resistance Economy, as knowledge-based activities can make a significant contribution to Iran’s economic development by increasing added value among other things.

Experts believe knowledge-based activities could worth a lot to the Iranian economy, particularly in the field of nanotechnology, as Iran currently ranks seventh globally in this field.

The government plans to boost export of nanotechnology-related products and equipment to $1 billion by 2019.

The Ministry of Sports has instructed Iranian sports teams to use domestic products unless there is an absolute need for foreign counterparts.

UWW Allows Iran to Host Wrestling World Cup 2018

The decision came following a recent meeting between the Iranian federation’s president Rasoul Khadem and UWW president Nenad Lalovic.

The annual tournament is considered the second-biggest event outside of the World Championships, which will be held in Hungary in October.

According to a Farsi report by ISNA, Iran will hold the games after the World Championships in October and before the end of 2018.

The games were supposed to be held this April in Iran’s southwestern city of Ahvaz.

The venue for the games could change form Ahvaz to other Iranian cities, the statement said.

Iran’s federation announced last month the UWW had informed it that the Islamic Republic could not host the tournament “due to recent developments and current state of Iran’s federation”.

Iran, a traditionally strong team in the sport, pulled out from the 2018 World Cup of freestyle wrestling held early April without citing a reason, in what was seen as a reaction to the UWW decision.

Many tied the withdrawal tied to issues related to the country’s state policy of refusing to compete against Israeli competition, which led to the resignation of Khadem.

Khadem quit in protest after UWW ruled that the Iranian wrestler Alireza Karimi threw a match at the Under-23 World Championships in November to avoid having to face an Israeli opponent, banning the wrestler for six months and his coach Hamidreza Jamshidi for two years.

The Islamic Republic does not recognize the Israeli regime and forbids its sportsmen from competing against Israelis.

Television footage showed Karimi leading in the match until his coach started shouting “Alireza, lose” from the sidelines.

After speaking with his coach, he repeatedly rolled over to give his opponent a dozen points and victory.

UWW released a statement after the freestyle world cup this month that appeared to address Iran’s absence, while not mentioning it by name.

“Like many federations we face problems with countries allowing their politics to interfere in competition,” said Lalovic.

“For wrestling, this problem has been visible among our stakeholders. No longer can we allow political problems to enter the field of play. We must fight against any opponent of our sport community with all the means we have.”