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Iranian Delegate Attending China Imports Exhibit in Shanghai

By
IFP Editorial Staff
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Iranian Delegate Attending China Imports Exhibit in Shanghai

The event opened on November 5, 2019, with a speech by Chinese President Xi Jinping. The ceremony was also attended by Iranian Minister of Industry, Mine and Trade Reza Rahmani, who heads the Iranian delegation at the exhibit.

The event brings together delegations and companies from 150 countries, which are displaying their products at the exhibition.

The international exhibit has three sections, namely countries, companies and the Hongqiao International Economic Forum. A total of 64 countries as well as three international organizations have taken part in the exhibitions section in order to put on show their achievements in the field of trade and investment.

Over three thousand companies from 150 countries are also attending the company section. The exhibitors are displaying items such as state-of-the-art day-to-day appliances, automobiles, equipment, medical devices, medicines, agricultural produce, etc.

The more than 250 firms taking part in the exhibition are either among the top 500 companies in the world or among the best companies in their own business.

China is projected to import $30 trillion worth of goods and $10 trillion worth of services in the coming 15 years.

How Can Iranian Businesses Best Localize Content to Open New Global Markets?

By
IFP Media Wire
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How can Iranian companies “up their game” by translation and localization so that they can earn their fair share of income from new markets? We’ll look at several options: working with professional language service agencies, engaging freelance translators, and doing it themselves with neural machine translation. We’ll consider best practices, tips and tricks as well as the pitfalls in the process to be avoided.

A Global Strategy Starts with Doing Your Homework

If you have a small business and hope to expand your markets, you’ve thought about going beyond Iran’s borders. If you have products and services that can be marketed and sold via the Internet, that expansion does not need to break your budget. We will consider choices that startups and online businesses confront in pursuit of new audiences and increased revenues from abroad.

The first thing to develop is a strategy. Creating a global business is a strategic challenge, so you should map it out with research and expert assistance. If you want to get more insights on how to develop a global marketing strategy, check out this article about international marketing strategy. It’s going to be a lot of work but you will be getting the help you need from your professional translation agency through professional translation and localization services.

Going Global: A Translation and Localization Guide

Now that you’ve done your homework, and begun developing a strategy, here are some points to guide development of your go-to-market plan.

  1. Get your current content and campaigns in order. You probably have basic marketing material and a website with Farsi content. Do an inventory of what is the minimum collection of content and marketing material that tells your story and generates leads for your products and services. Then clean up your act
  2. Select your next languages to open new markets. English may be the default choice as the language of international business, and the default “second language” spoken by many, will nearly a billion speakers. So it’s a safe bet to choose English in your initial translation and localization plans. With 422 million speakers and regional proximity, Arabic may be a logical candidate. But don’t neglect the 1.1 billion Mandarin Chinese speakers. Consider, too, 527 million Spanish speakers, not just in Spain but Latin America. And 267 million Russian speakers should not be neglected either.
  3. Consider costs vs. benefits of additional language. The cost of adding additional languages grows, of course, in absolute terms. But the incremental cost goes down. But – as the Americans say: “In for a dime, in for a dollar.” So if your first localization costs x, the second one may cost x/2, the third x/3 and so on.
  4. Against these cost expectations, consider revenue projections. Which markets are realistically reachable, and where can you expect the highest conversion rates. This calculation should shape your marketing and localization efforts.
  5. Develop a country-by-country marketing and launch strategy. No two countries or language markets are alike, so you need to do your strategic homework to determine how best to adapt and deploy your “local” marketing campaign.

Don’t Go It Alone: The Pros and Cons of Professional Localization Agencies

Don’t be overwhelmed by the many things you need to do to market to a foreign language market. In most cases, the money you pay an international localization company or a provider of localization services is well worth it, saving you and your marketing team valuable time and avoiding costly mistakes.  Anyone knows how to translate a page, but a deep understanding of a language or culture is an expert skill that you can’t learn on the Internet.

Search for and obtain referrals for a top localization agency – this means more than just a language translator or a website translator.  A professional translation accounts for cultural factors so that your language and collateral come across in an appropriate way. Marketing translation services vary in quality, but professional agencies have access to localization experts. This is especially true for software or app developers: localization is a well-developed science for this use and you really need to rely on experts for this.

Typically, with professional language services agencies you work directly with an account manager, who in turn manages an external translation team. This serves as a diplomatic buffer preventing disagreements or unpleasantness with the translator(s). However, it can also prevent direct communications and result in information being “lost in translation” as it passes from one person to another. A tip to avoid this is always to communicate comments and feedback in writing, not orally.

The Freelance Option: How to Save Money without Sacrificing Quality

The other disadvantage of agencies is that you will pay a premium for the additional resources and overhead that localization companies assign to your account. It is tempting to seek out professional translation services from freelancers. In the best case, their rates may be 50-60% lower than those of an agency, but let the buyer beware: you will need to invest more of your personal and staff time to manage each freelance resource.

You can reduce the risk by working through one of the many online freelance marketplaces, like Freelancer, Upwork, or Fiverr. There you can view a translator’s profile, CV, ratings and reviews. You also have the platform as a “middleman” to hold funds in escrow till you approve the work. But still you are working with individuals, who get sick, who take trips, and other things that could interfere with meeting your deadline and hitting your budget. To further reduce risk, hire an additional freelancer in the same language to serve as auditor, and editor of the first, and to be available in case the “primary” translator disappoints.

Welcome to the Machine: Uses and Abuses of NMT

The improvement of neural machine translation (NMT) services like Google Translate has given rise to “cheating” by translators who use these as a shortcut to doing “manual” translation. Make clear contractually that use of NMT is unacceptable and check their work against an NMT or two before accepting their delivery. If you need more context, take a look at this informative post on why AI hasn’t yet mastered language translation.

The last piece of advice is to use NMT yourself. These services are fantastic to give you access to foreign language resources, and you can use them successfully to do research and even first drafts of internal documents, especially if the language is formalistic and structured. But it’s always a good idea to hire a translator to audit and edit machine-translated documents to avoid potential embarrassment.

The Bottom line on Localization for Iranian Entrepreneurs

To go global with confidence, work with top localization agencies if you have the budget, or, if not, make the effort to select a pair of excellent translators per language. Be wary of machine translation, but these services are free – so use them with care.

Tehran’s 90-Year-Old Confectionery Selling Unique Handmade Chocolates

By
IFP Editorial Staff
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Located on Sa’adi Street for almost nine decades, its pastries are still popular. In 1935, a Ukrainian family, named Pogossians, came to Iran to escape the economic pressures and crises that had plagued Europe during the interwar period. The whole family helped to run a bakery. The world war was finally over and the shadows of famine and unrest disappeared, and living conditions got better. Therefore, the Ukrainian family converted the bakery into a confectionery and did a very professional and good job.

This confectionery has once been the gathering place for famous people in the capital and is still a hangout for many artists and celebrities. So far, it’s been family-run, with two overseas branches run by the grandchildren of the family. Currently the only survivor of this family is Ruben, who runs the Mignon confectionery with his wife.

Ruben’s wife has told Fars News Agency that “my father-in-law started here after the Russian Revolution when he immigrated to Iran. He had a confectionery in Ukraine and decided to continue his job in Iran.

“First off, he launched a bakery and then sweets and chocolates were added and the place turned into a chocolate shop in Tehran.”

Regarding the name of the shop she said, “One of the sons who learned French at St. Louis School selected Mignon. It is a French name meaning “cute”, commonly used to refer to a sweet kid. My mother-in-law, who was a chef and the manager behind the scenes, liked the name and chose it for the shop; a name that still stands on the window. After the death of my father-in-law, my husband’s elder brother, who was a chemistry professor, continued the job, and after that, my husband, Ruben, was in charge here.”

About the shop’s famous chocolates, she said all the chocolates are handmade and made from natural chocolate oil.

“We do not use synthetic and industrial oils in making chocolates. We haven’t raised the price of our products after the rise of expenses to maintain our special customers,” she continued.

“Our usual pastries are always available, but we have a handful of specialty pastries that are made only on special occasions, such as Christmas pastries or Pyrok cakes baked at one of our festivals. This cake is very popular and is also known as luck cake, because we put a coin wrapped in foil inside it. When the families slice the cake, anyone who wins the coin in the portion is considered the lucky person in the coming year.  Another one of our specialty cakes that takes a lot of time to bake is the best-selling Armenian-made cake called Pasca. It is the Easter cake and people stand in long queues to buy it.”

Mignon’s chocolates include almond and orange peel chocolate, pure orange peel chocolate, 70% dark chocolate, plain pure chocolate, truffle chocolate with peanut butter and pure chocolate with fried hazelnut. “Eris”, “Barbaris”, and “Kianushka” are some of these handmade chocolates. There are also Armenian chocolates that are ordered for weddings or baptisms.

“We’ve done our best to keep our business alive in this economic situation, so we still have our old customers. We even have customers from three different generations,” she added.

Iran Says Regional States Must Avoid Meddling in Iraq

By
IFP Editorial Staff
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Iran Says Regional States Must Avoid Meddling in Iraq

Speaking in a press conference on Monday, Ali Rabiei said the approach adopted by Baghdad to deal with demonstrators is peaceful, adding the unrest is a domestic issue of Iraq.

He urged Iraq’s neighbours not to meddle in their neighbour’s internal affairs.

“Iraq’s neighbours have a duty not to interfere in Iraq’s internal politics, to set the stage for reaching necessary agreements to give the Iraqi nation the rightful status it has had as a bridge connecting the regional nations,” he noted.

Rabiei noted the issue of Iraq is important to Iran, highlighting that “the destiny of Iraqi people is tied to that of Iranians historically and culturally.”

He further lashed at the US and Israel for trying to cash in on the unrest in Iraq.

“Intelligence on the ground as well as Trump’s hasty tweet shows the US and the Israeli regime and some regional countries have waged psychological warfare to piggyback on people’s demands,” he noted.

He said the demonstrations are not a representation of the Iraqi society, expressing hope that “efforts by the Iraqi government and nation will bear fruit, and Iraq’s welfare, security and democracy will be secured through interaction with the Iraqi government.”

The government spokesman further stressed the importance of national will to end the current unrest in Iraq.

“We are confident and Iraqi people’s legitimate demands can be met within the framework of Iraq’s Constitution and through the national will of all ethnic and religious groups and by following top Iraqi religious figures in order to solve problems,” he noted.

Iran Declares Fourth Phase of Reducing Nuclear Commitments

By
IFP Editorial Staff
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Rouhani

Addressing a ceremony in Tehran on Tuesday, President Rouhani said he will order the Atomic Energy Organization of Iran (AEOI) to start injecting gas into the centrifuges of Fordow nuclear plant as part of the fourth phase.

According to the president, Iran was not supposed to inject any gas into the 1,044 centrifuges it has in Fordow according to the Joint Comprehensive Plan of Action (JCPOA), but it is not going to comply with that restriction any more given the US’ withdrawal from the accord and the European countries’ failure to meet their commitments.

Rouhani said Tehran is well aware of the other parties’ sensitivity to Fordow and the country’s centrifuges, and expect them to make a fuss about the fourth phase.

However, he added, the move is reversible like the previous ones, and Iran is ready to stop injecting the gas once the other parties fulfill their commitments.

He also noted that Iran’s nuclear activities will remain under the supervision of the International Atomic Energy Agency (IAEA).

Iran had earlier taken three separate calibrated steps away from the deal, and had warned it would take the fourth in November unless the US lifts economic sanctions.

Iran Says Will Never Hold Unconditional Talks with Trump

By
IFP Editorial Staff
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Iran Says Will Never Hold Unconditional Talks with Trump

Mahmoud Vaezi said Tehran’s reduction of its obligations under the Iran nuclear agreement known as the Joint Comprehensive Plan of Action (JCPOA) is in conformity with the provisions of the deal.

“Our steps to reduce our JCPOA commitments are within the rights stipulated in clauses 26, 36 and 37 of the JCPOA,” said Vaezi, the chief of staff of Iranian President Hassan Rouhani.

He said Iran still believes in returning to the JCPOA, and added Tehran’s reduction of its commitments under the deal is aimed at creating an opportunity for other signatories to the deal to fulfill their obligations under the JCPOA.

“It wouldn’t be possible for Iran to remain committed to its obligations under the JCPOA while the other signatories fail to keep their side of the bargain,” he added.

Vaezi also touched upon Iran’s conditions for holding negotiations with the P5+1 group again.

“As Mr. Rouhani has already announced, we are ready to sit at the negotiating table with P5+1 countries in order to secure Iran’s national interests. In fact, we regard talks as a tool to reinforce national interests, but we will never hold unconditional talks with someone who is not morally and legally committed to agreements,” he said.

Vaezi said Iran is now in a position of power, and all countries admit that Iran is right, which is a testament to the failure of Washington’s “maximum pressure” policy on Iran.

He said Europe has proposed different plans in order to keep the nuclear agreement alive. He said Iran is reviewing some of the plans, including the one put forward by French President Emmanuel Macron.

“It needs the consensus of all signatories to save the JCPOA,” he said.

He said Iran will cooperate to preserve the JCPOA only if US sanctions against are lifted.

Iran Condemns New US Sanctions, White House Statement

By
IFP Editorial Staff
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Iran Vows to Take Action against US Move to End Nuclear Sanctions Waiver

In a statement on Monday, Mousavi condemned the unilateral and futile sanctions imposed by the US Treasury Department against a number of Iranian individuals.

“The US regime’s addiction to unilateral sanctions has put the regime’s statesmen in a totally passive position, in which they announce some hollow sanctions every now and then in order to relieve themselves and escape the frustration caused by their failure against the Iranian nation’s iron will,” the spokesman said.

“As we repeatedly announced earlier, such measures only reveal the regime’s desperation and inability to use diplomatic or logical solutions, which can be evaluated within the framework of the United States’ bullying approach toward other countries and important international and global issues,” he added.

The US Treasury on Monday announced the new sanctions against the financial assets of what the US called the “inner circle of both military and foreign affair advisors” to the Leader of Iran’s Islamic Revolution Ayatollah Seyyed Ali Khamenei, a senior administration official said in a call with reporters to discuss the sanctions.

The US sanctions block any US-controlled property or interests held by those targeted, and prohibit anyone or any entities in the United States from dealing with those sanctioned.

In his Monday remarks, the Iranian spokesman further criticized a statement released by the White House on November 4, describing it as a distortion of reality and flagrant.

“Through propaganda and brouhaha and using an impolite and undiplomatic language, the White House always tries to misrepresent the realities and distort the history by keeping open an already-closed case, which was settled and closed 40 years ago through the Algiers agreements between the two governments of Iran and the US,” Mousavi added.

He went on to say that the US administration cannot hide the crimes it committed against the Iranian nation from those in the 1953 coup and later through robbery, plunder, murder, and economic terrorism through such rhetoric, and replace the positions of the executioner and the victim.

“What the US administration has attributed to Iran is indeed what the Iranian nation and other nations in the world demand from the US government. It is the US administration that must stop [backing] terrorism – especially its support for the state-sponsored terrorism of the Zionist regime which loots other countries’ resources – as well as piracy, economic terrorism, and other abnormal and unusual behaviours, and instead choose a civilized, wise, and lawful path,” he added.

In a statement on Monday, released on the 40th anniversary of the seizure of the US embassy in Tehran, Washington claimed that Tehran targets “innocent civilians for use as pawns” in its foreign relations, and vowed that it will continue to impose its “crippling” sanctions until Iran changes this and what it called its other “hostile” behaviours.

Iran Declines Invitation to Afghanistan Meeting Involving US

By
IFP Editorial Staff
-

Speaking at a Monday meeting of the Strategic Council on Foreign Relations, the Iranian Foreign Minister’s special assistant and Director General of the Southeast Asian Department of the Iranian Foreign Ministry Seyyed Rasoul Mousavi said Iran has twice refused invitations to participate in meetings on Afghanistan.

“A four-party meeting was held in Moscow with China, the US, Russia and Pakistan in attendance, and Iran was also invited to take part in the session, but the Islamic Republic declined the invitation considering the definite policy on Afghanistan,” he said.

“Moreover, a meeting on Afghanistan was held in China, and representatives from China and Russia came to Tehran to encourage Iran (to attend the meeting), but we did not attend that meeting either, and we would definitely not go to any venue that excludes the Afghan government,” Mousavi added.

He also decried the US government’s peace plan for Afghanistan, saying the Special Representative for Afghanistan Reconciliation at the US State Department Zalmay Khalilzad was pursuing a “dangerous initiative” for peace between the US and the Taliban, which was brought to a halt by US President Donald Trump.

Pointing to Khalilzad’s recent visits to different countries for the resumption of the peace talks, the Iranian diplomat said, “Khalilzad met (representatives of) different countries in a visit to Brussels, and finally a 17-article communiqué was issued, which appears to have been accepted by the international community as a manifestation of peace in Afghanistan and which has major difference with Khalilzad’s scheme.”

“Considering that the contents of the Afghanistan peace talks have changed significantly, Iran is likely to take part in the future meeting of China, the US, Russia and Pakistan,” he added.

Mousavi emphasized that the primary condition for any peace plan in Afghanistan must be the acceptance of a ceasefire as the basis for any lasting peace.

In Doha, Khalilzad rattled the pillars of a political system that had been formed in Bonn, the Iranian diplomat deplored, adding that the quadripartite meeting in Moscow that excluded the Afghan government has also undermined the achievements of the Bonn conference.

“At the Doha conference, Khalilzad questioned bodies such as the (Afghan) parliament, government, judiciary and particularly the constitution,” Mousavi deplored.

The third dangerous plot put forward by the US special representative at the Doha conference was replacing the national with the international legitimacy, he noted, adding, “The US, Russia, China and Pakistan are seeking to shape the future political system of Afghanistan, while such a decision must be made by the Afghan people, and it is really dangerous that foreign countries would decide for the people of another country.”

Mousavi then turned to Khalilzad’s fifth troubling initiative, saying he sought to convince the US officials to terminate the Bilateral Security Agreement that had been formally signed between the US and Afghanistan, but his insistence angered the US Congress.

“The Islamic Republic of Iran has made it crystal clear that it won’t attend any negotiation that excludes the Afghan government,” the Iranian diplomat underlined.

Denouncing Khalilzad’s plan as a “continuation of war in Afghanistan”, Mousavi said only the people of Afghanistan are entitled to decide their fate.

“If the foreign countries seek to impose peace (on Afghanistan), this will be doomed to failure, and Iran will never take part in such plan,” he stated.

The Iranian diplomat finally urged that the winner of the Afghan election should continue Ashraf Ghani’s peace plan, considered by Tehran as the “Kabul Peace Plan”.

The Kabul Peace Plan derives from Afghanistan’s legitimate political system and must be pursued for a lasting peace in that country, he concluded.

A Look at Iranian Newspaper Front Pages on November 4

By
Seyedeh Maryam Hosseini Lahijani
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A Look at Iranian Newspaper Front Pages on November 19

Abrar:
1- Iran Leader: Talks with US Has No Result, as They Won’t Give Us Any Concessions
2- Erdogan-Trump Meeting May Be Cancelled over Invitation for Kurdish Commander
3- UK Envoy Warns about Iran’s Next Steps to Reduce JCPOA Commitments

A Look at Iranian Newspaper Front Pages on November 4

 

Arman-e Melli:
1- Talks with US Futile: Iran Leader
2- Endless Controversies against Iranian Foreign Ministry
* Zarif Summoned to Parliament for 8th Time in 3 Months

A Look at Iranian Newspaper Front Pages on November 4

 

Ebtekar:
1- Zarif: Six UNSC Resolutions against Iran Works of Some of Our Friends [Ahmadinejad]
2- Parliament Speaker: US Officials Should Think of Something for Trump’s Mouth
3- Johnson in Crisis: UK PM Urges Fans to Prevent Victory of Corbyn

A Look at Iranian Newspaper Front Pages on November 4

 

Javan:
1- Leader: Don’t Count on Macron’s Words, He’s Either Naive or US Accomplice

A Look at Iranian Newspaper Front Pages on November 4

 

Jomhouri Eslami:
1- US Hostility towards Iranian Nation from 1953 Up to Now: Iran Leader
2- Iraq Protests in New Phase of Civil Disobedience and Strikes

A Look at Iranian Newspaper Front Pages on November 4

 

Kayhan:
1- UAE Intelligence Cell Disbanded in Iraq; They Used to Distribute Money among Protesters
2- Had Officials Acted Naively and Negotiated with US, Roads Would Be Opened for US to Exert More Pressure: Leader

A Look at Iranian Newspaper Front Pages on November 4

 

Mardom Salari:
1- Saudi, Bahrain Smile at Rouhani’s Letter: Kuwaiti Paper
2- Calls for Changing Iraq Ruling System from Parliamentary to Presidential
* Protesters Close Streets

A Look at Iranian Newspaper Front Pages on November 4

 

Resalat:
1- Johnson in Deadlock: UK Nationalists Boycott Elections
2- Government Must Listen to Leader’s Recommendations on Fourth Phase of Reducing Commitments

A Look at Iranian Newspaper Front Pages on November 4

 

Setareh Sobh:
1- US Expectations Have No End: Leader
2- Zarif’s Clash with Critics in Parliament Floor
3- Baghdad’s Streets Closed in 10th Day of Iraq Protests

A Look at Iranian Newspaper Front Pages on November 4

Iran Denies WSJ’s Claim about Request for US Consular Section

By
IFP Editorial Staff
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Iran Appoints Female Ambassador to Denmark

Seyyed Abbas Mousavi’s remarks came in reaction to a Sunday report by the Wall Street Journal in which a US official was quoted as saying that “Iran had recently asked for the creation of a consular service through the Swiss, who represent US interests in Tehran.”

The US official claimed “Iran hopes the consular service can be used to facilitate negotiations over prisoner swaps.”

“The Trump administration hasn’t responded to that request, another sign of the deep freeze in ties,” the report claimed.

Mousavi had earlier said some twenty Iranian people are jailed in various countries in the world on the false charge of bypassing the US sanctions, and Iran has proposed a list to the US to have them released.

Addressing a press conference in Tehran on October 21, Mousavi said “some twenty people” are imprisoned over the “baseless” accusations of bypassing the US’ unilateral sanctions on Iran, and the country is pursuing their release.

He announced that the country has sent a list of names it is demanding in a prisoner swap with the United States and other Western nations.

The spokesman said the detainees have been jailed on delusional and illegal charges, and must be released.

Earlier, Foreign Minister Mohammad Javad Zarif had noted that he hopes to hear “good news soon” about the release of Iranian scientist professor Masoud Soleimani, jailed in the US.

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