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Building an Effective Digital Marketing Strategy? Here’s What You Need to Know

By
IFP Media Wire
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If you have a product or service that you think is in demand, now is a good time to get your hands on some highly effective marketing tools and develop your digital marketing strategy. Here are some digital marketing tools you ought to know about:

Google Analytics

Google Analytics has proven to be one of the best free tools by Google and should be an integral part of your digital marketing strategy. It allows you to track each action by each visitor. You can drum up all kinds of reports and analyses using Google Analytics.

It allows you to discover a variety of parameters, including leads, sales, downloads, and many more. However, be sure to conduct tests for one or two weeks and not stop it after a couple of days if you want to get accurate results. Ultimately, if you are a growth marketer, you ought to have this tool in your arsenal.

Building an Effective Digital Marketing Strategy? Here's What You Need to KnowAhrefs

Ahrefs has data on close to 150 million keywords under its belt. You can use this comprehensive SEO tool to boost the traffic to your website drastically.

It also allows you to conduct competitive analyses by following your competitors, what their top pages are, and so forth. You may use the Content Gap tool to take a look at their content rankings. The Top Pages tool allows you to look at the pages that host the most traffic and see the amount of traffic that goes to your competitors’ sites.

Ahrefs provides excellent SEO backlink analysis. You can expect a backlink analysis report of your competitors’ websites, which is not necessarily the case with most other SEO tools.

Slack

Slack is one of the leading communication services on the market. It allows you to create channels to transfer and receive information, thereby making sure business conversations are transparent and efficient. As a result, the collaboration between team members and members of different departments is a breeze.

Slack makes for a wonderful way to network and connect with others. It allows you to create, join, and leave channels as you please. Additionally, it is integrated with a variety of other tools.

Using Slack, you can create channels for different teams and departments and do group chats to share vital information. You can also direct message individual team members if you wish to discuss privately.

Slack is free for small to medium-sized businesses and offers custom pricing for enterprises.

Building an Effective Digital Marketing Strategy? Here's What You Need to KnowGoogle AdWords

Google AdWords is, by far, one of the most widely used online advertising options for business. It plays host to the Google Keyword Planner, which allows you to decide which keywords you want to include in your ad and other forms of content you may want to produce. It is a highly effective way to bring more prospects to your website and possibly turn them into returning customers. The payment works on a pay-per-click structure.

The All-in-One SEO Pack

The All-in-One SEO Pack is the way to go if your current Content Management System (CMS) is WordPress. A significant chunk of your online marketing strategy ought to based around Search Engine Optimization (SEO). You can expect this tool to help you optimize your content to increase its appeal to search engines. Here are some of its top features:

  • Advanced Canonical URLs.
  • Support for XML sitemap
  • The automatic generation of META tags
  • Compatibility with most other plugins
  • Sends automated notifications regarding site changes to leading search engines, such as Google and Bing

Trello

Trello is another highly effective content management tool that has found its place in several organizations. Most organizations use this tool to brainstorm and strategize content.

Its appeal lies in the fact that it is free for small teams and businesses and makes it easy to schedule content online, irrespective of your teams are global and remote.

Also, it enables you to assign many employees to a card so that you can tell who is in charge of each task, examples of which are editing, writing, and so forth. Trello also allows users to create cards and add notes, schedule deadlines, and assign topics to different teams and departments. With Trello, you should have no problem with collaboration.

MailChimp

MailChimp is a popular social advertising and email marketing tool meant to create campaigns and automate them. It allows you to track the traffic you get from all your campaigns. In addition to this, you have multiple integration options with a buffet of SaaS companies.

MailChimp shines if you are looking for efficient email drip campaigns. While there are many such tools, MailChimp has many features that make it stand out from the crowd. Here are a couple of reasons why you ought to consider using MailChimp:

  • It offers you the option of self-service
  • It offers free plans if you have less than 2,000 subscribers or if you send less than 12,000 emails per month

If you are a growth marketer and are looking to build an effective online digital marketing strategy or want to build your product manager resume, these tools should help you get there in no time.

32 Million Iranians Screened for Coronavirus: Official

By
IFP Editorial Staff
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32 Million Iranians Screened for Coronavirus: Official

Saeid Namaki announced on Sunday 32,792,203 people have been creened so far, and the number is still increasing.

Earlier on Saturday, Deputy Minister of Health and Medical Education Alireza Raisi had said the move is aimed at identifying individuals infected with the virus.

He also said the infection rate has dropped in over a dozen provinces.

“We have seen that [people in] 13 provinces acted upon health recommendations, and, as a result, the number of cases infected with the coronavirus in those provinces has decreased,” he added.

“On day one of the Persian New Year 1,399, some 34,800 of our colleagues were on duty in the health sector and offering services; 39 health and medical centres were also offering services,” the deputy minister noted.

He said provinces which have been successful in implementing the screening plan are effectively managing efforts to mobilize different elements in the province.

He said Iran’s health and treatment infrastructure has made the country stand out among regional countries.

“We used this infrastructure in the national campaign against the coronavirus,” he underlined.

“Around 80 million people have electronic health files in our system, and all of them have identifiers,” he added.

Iran Armed Forced Were Ready to Tackle Corona Epidemic before Outbreak: Chief

By
IFP Editorial Staff
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Iran Will Definitely Change Approach to UAE: Top General

Major General Mohammad Baqeri said a possible outbreak of the disease had been predicted, and the necessary instructions to contain its possible spread had been communicated to the military to prepare themselves for a potential outbreak of the virus.

“Since the early hours when this problem emerged in the country, the hospitals of Armed Forces and relevant organizations in the city of Qom began countering the virus,” said the top commander.

Afterwards, he said, the campaign against coronavirus was extended to the whole country
He said over 50 Armed Forces hospital are currently receiving and treating patients infected with the virus.

The Iranian Armed Forces and their medical teams have been working in tandem with other medical personnel nationwide to help contain the spread of the virus and treat infected people.

Iran’s Leader Says US Accused of Creating Coronavirus

By
IFP Editorial Staff
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Addressing the Iranian nation on television on Sunday, Ayatollah Khamenei said the US claims it would help Iran if the Islamic Republic asks for it.

First, he said, the US itself is short of resources in its own fight against the coronavirus, and if it could, it would have helped itself.

Second, the Leader noted, Americans are accused of developing the virus.

“I don’t know how true it is. But when there’s such an allegation, can a wise man trust you? You could be giving medicines that spread the virus or cause it to remain. Experience shows you can’t be trusted and you do such things,” the Leader added.

Ayatollah Khamenei said there is word that a strain of the virus has specifically been produced to target Iran using Iranian genetic specifications.

Elsewhere in his remarks, the Leader denounced the United States as the most wicked enemy of Iran. He said American officials are “terrorists, liars and charlatans,” urging Iranians to put up a stiff resistance against Washington.

Iran to Mass Produce Chinese Corona Drug: Official

By
IFP Editorial Staff
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Ali Razazan, who is in charge of the distribution of corona drugs at Iran’s Food and Drug Administration, said an antiviral drug, manufactured and consumed in China, has been successful in treating COVID-19 patients, but we cannot announce its name yet.

He told IRNA the raw materials have arrived in the country and are currently in customs process. He added that the medicine can be mass-produced in the country within two days.
“It is a standalone antiviral drug developed and tested in China that can be used in combination with other antiviral drugs in the treatment of people with COVID-19,” stressed Razazan.

As in China, this drug may work on our patients, he said, reiterating that various drugs are now used to treat COVID-19 patients.

“Any decision on mass production of the new drug depends on the decisions of the Corona Scientific Committee. The committee may decide whether the new antiviral drug be produced independently or in combination with other drugs.”

The Scientific Committee on Drugs and Treatment of the Corona Task Force in Iran is one of the strongest committees in the world, with many countries using its findings, noted this health official.

“The coronavirus is a wild virus. It has not been tested in Iran before and no one knows what medications work in containing it. The goal of the Health Ministry is not simply to contain the virus but to eradicate it,” he underscored.

In Iran, the death toll reached over 1500. On Saturday, the country reported the first slowdown in the number of deaths since March 9.

The total number of confirmed cases in Iran has passed 20,000, Health Ministry spokesman Kianoush Jahanpur said in a statement on TV.

Send Its Receipt to Pompeo If You Could Pay for Single Mask Destined for Iran: Foreign Ministry

By
IFP Editorial Staff
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In a post on his Twitter account on Saturday, Spokesperson for the Ministry of Foreign Affairs of the Islamic Republic of Iran Seyyed Abbas Mousavi asked the Iranian people in America to send the US State Department whatever documents proving a successful banking transaction for the purchase of a simple over-the-counter drug or a single face mask destined for Iran.

“Dear Iranians and Americans! Just a friendly reminder: If you are able to conduct a simple banking transaction from your home, company or the nearest bank office in your whereabouts to purchase a pack of Advil pills, one kilo of lentil or one mask for your relatives inside Iran, send its documents to the US State Department,” Mousavi said.

His message came after the US State Department claimed in a post in the Persian language that food, medicine and humanitarian supplies are exempt from the anti-Iranian sanctions.

In remarks earlier in March, Mousavi said the so-called humanitarian channel launched by the Swiss government in December 2019 has been faced with the US sabotage, and Iran is not given the permission to transfer its resources to the channel.

Hamas Raps US’ Cruel Sanctions on Iran

By
IFP Editorial Staff
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Minister of Foreign Affairs of the Islamic Republic of Iran Mohammad Javad Zarif and Hamas’ Political Bureau Chief Ismail Haniyeh held a telephone conversation on Saturday evening.

In the conversation, Haniyeh congratulated Foreign Minister Zarif on the new Iranian year and expressed sympathy and solidarity with the Iranian nation in the battle with the outbreak of coronavirus.

He also denounced the US’ cruel sanctions against the Iranian nation, and stressed the need for the removal of the sanctions.

For his part, Foreign Minister Zarif thanked Haniyeh, and emphasized the necessity of lifting the blockade on Gaza and the release of the Palestinian prisoners considering the widespread outbreak of coronavirus in the occupied territories.

No Days Off at Iranian Nuclear Centers in Nowruz Holidays

By
IFP Editorial Staff
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The Atomic Energy Organization of Iran announced on Saturday that none of the country’s nuclear industry centers have been closed in the Nowruz holidays and are offering assistance to people, hospitals and medical centers uninterruptedly, considering the current circumstance in Iran and the need for closer cooperation and rapport for the battle with COVID-19.

All technical, specialized and service-providing sections of the nuclear industry are open during the Nowruz holidays, such as Iran’s Central Nuclear Research Complex of Yazd, Bushehr nuclear power plant, the Gamma Radiation Center, the heavy water producing complex in Khandab, the factories manufacturing new centrifuge machines, and the research units at the nuclear site of Natanz (Shahid Ahmadi Roshan Complex), the AEOI announced.

The Atomic Energy Organization of Iran also said the activities to offer decent services to the Iranian people will be taken more seriously and with the employment of all forces and facilities during the holidays, describing it as a social duty and responsibility.

The AEOI is ready to receive reports from people through the Internet and its portal round the clock, it added.

Moreover, Iranian vice president and head of the Atomic Energy Organization of Iran, Ali Akbar Salehi, has paid a visit to a company affiliated with the AEOI that uses Gamma radiation sterilization processes to sterilize disposable medical supplies, including the hospital gowns, gloves and face masks.

Reports on Fight against Coronavirus Promising: Iran’s President

By
IFP Editorial Staff
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Reports on Fight against Coronavirus Promising: Iran's President

Hassan Rouhani said efforts made by medical staff and the Armed Forces as well as all those contributing to the national fight against the virus have proved effective.
“Reports show travel has dropped sharply,” he noted.

He said figures suggest that fellow countrymen are taking heed of health recommendations, which has contributed to containing the spread of the virus.
He called for businesses which offer essential goods and services such as supermarkets to limit their working hours in order to reduce the number of people gathering at one place in a bid to further stem the spread of COVID-19.

President Rouhani said staff such as armed forces and medical workers, who are at the forefront of the fight against the epidemic, should be given priority when it comes to the distribution of hygienic items such as face masks and gloves.

He noted it is merely up to the national commission tasked with tackling the coronavirus outbreak to decide on whether or not long-distance domestic public transport services should be offered at this juncture.

He also said the academic year for both schools and universities will be extended to make up for the period during which they were closed due to the coronavirus outbreak.

Coronavirus Fatalities in Iran Reach 1,556

By
IFP Editorial Staff
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Iran’s health ministry spokesman Kianoush Jahanpour said on Saturday 966 new confirmed cases of coronavirus infection were reported in the country in the 24 hours to 12 pm, Saturday, including 123 new deaths.

That brings to 20,610 the total number of people infected with the disease in Iran, he added.

He said 232 of the new infections cases belong to the capital, Tehran.
“7,635 infected patients have recovered and been discharged from hospital,” he added.

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