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Account-Based Marketing Tactics: 10 Tips to Optimize Your ABM

By
IFP Media Wire
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The key to cracking this kind of strategy comes from potent account based marketing tactics.

There are many companies and guides out there that can help you. Here we have distilled some of the biggest core ideas you need to understand and follow. Read on below!

The Top Account Based Marketing Tactics

Account based marketing, sometimes referred to as ABM, covers the idea of taking each and every individual account as its own market. This allows you to put a lot more effort into getting quality clients instead of mass appeal that can wear thin.

There are several ABM companies that specialize in this strategy and often sell off their services to help other companies master the tactics. These services can be well worth it, but first, let’s go over the basics.

  1. Develop Prospect-Specific Offers

ABM thrives off of personalization. Each account is a separate client who has a large variety of needs and considerations to take into account. Understand and master these details, and they can be a loyal customer for life.

  1. Develop Offers Designed to Get Meetings

To get a client on your side, you need them to want a meeting with you, to put effort into reaching you halfway.

To do this, you need to hook them in with those personalized offers. Make them recognize that you are going out of the way to appeal to them and them alone.

  1. Use Retargeting to Keep Your Brand in Front

Retargeting is the simple idea of analyzing and restructuring your efforts into new directions. This is a great way to stay on top of the ever-changing markets.

Keep retargeting your advertisements towards the clients you are pursuing. When a client keeps seeing your advertisements targeted towards them, they start feeling like a proper client.

  1. Personalize Your Account’s Online Experience

When your target client visits your website, they should have a specialized experience to nail down the ABM strategies so far.

Building a personalized landing page for your client goes a long way towards showing your commitment to getting them on board.

  1. Create Sales Territories Designed to Convert

A unique twist for ABM is refining your sales approach. As you personalize your approach to the clients, so should you to your employees. Some will do better with certain clients, so pair them to their strength.

To do this, you need to understand your employees and where their strengths lie. Some may work well in particular industries, some work better with certain styles of engagement. Fix them with the right clients for best results.

  1. Test Direct Mail with Executives

Direct mail marketing may seem dead, to a degree, with the rise of digital services. What it does still have to offer is creating a small, direct and personalized message to the executives of your potential clients.

This move can catch the attention of even the busiest of executives and sends your desired message right where it needs to go.

  1. Understand What Matters to Prospects Through Social Intelligence

There is a lot you can learn about a company by what it announces. Your prospect’s social media accounts can help to inform you of information or ideas that they care about the most. Use that to your advantage.

  1. Build a List of Role-Based Contacts

As you work with your client, you want a client list of contacts in their company that you can use with precision.

This means labeling each contact not by their title but by the role that you interact with. You want to remember how they can help you interact with your preferred client best.

  1. Purchase Webinar Leads for Target Accounts

Buying leads can be a helpful idea to get ahead of the information you need to win over clients. Focus on buying leads only for the target companies you are after. You may pay more for detailed specifics, but it will only be things you need.

  1. Create One-to-One C-Level Campaign

The final, big push for ABM is one-on-one relationships with peers. This means CEOs talk with CEOs and so on. Make sure this is a personal and deep relationship. You want something that builds on trust and professional understanding.

Information When You Need It

Getting the most out of account based marketing tactics can be easy. This guide and the help of other ABM companies can go a long way to getting your head in the game.

For more information on business and the world around it, check out our other articles.

Great Tips for Making the Most of Upcoming Autumn Season

By
IFP Media Wire
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What are we supposed to do when it’s not a holiday, though? How can we liven up fall so that we can enjoy the whole season, especially with the weather just starting to turn cold and dreary? How do we make it so we’re not just trudging along from one holiday to the next?

It turns out, there are many fun things to do during fall, and we’ll talk more about some of them in the paragraphs below.

  1. Decorating

The autumn season seems to have its own style and invites others to partake in it. Some add minor touches to their home, like a tiny pumpkin here or there, while others go all out.

Regardless of how much you get into it, the theme can best be described as rustic. That’s part of the reason why scarecrows are so popular this time of year.

You can even make a scarecrow if you want, or just read up on their history. It’ll definitely put you in the mood for fall.

  1. Hiking and Walking

Fall is one of the best times to take a walk or go hiking. Not only will you be getting exercise, but you’ll have the opportunity to observe nature and revel in the bright colors of the season.

If nature isn’t your thing, you could just wander around the neighborhood and see what your neighbors are putting up for Fall decorations. This is an especially fun activity as Halloween approaches.

  1. Keep an Eye Out for Deer

Fall is also a great time to see deer. Fawns are born during the summer, which means that they’ll still be wandering around with their mothers during the Fall. Not only that, but White-tailed deer have a habit of going into gardens and trying to eat them as food gets scarce.

If you want to see deer, and you happen to live near a forest, plant a garden and wait.

  1. Eat Your Favorite Fall Foods

Every season has its hallmark foods. In the summer, it’s lemonade and barbecue. In the winter, it’s hot chocolate.

Fall is famous for pumpkins, apples, cinnamon, and a few other things besides. It’d feel almost wrong if we didn’t eat any of them. Plus, there’s a virtually unlimited amount of things you can do with them, from candy apples, to pumpkin pie, and so much more.

Plus, if you’re the type who likes to buy, or sell fall foods, the season is a great time to work on your customer relationship management, or crm.

What to Do During the Autumn Season

The Autumn season may be a time of decay and approaching winter, but that doesn’t mean it isn’t beautiful in its own right. Fall is an amazing season that offers many different opportunities.

Whether you’re the type who enjoys nature and wants to stay active, or more of a home-body and the creative type, there’s something for everyone. Whoever you are, there’s always a great reason to jump into the fall season.

If you enjoyed this article, make sure to bookmark our site and check back often for more interesting tips just like this!

Iranian Teacher Uses Dry Farming to Grow 4,000 Hectares of Trees

By
IFP Editorial Staff
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Photo of retired teacher Mohammad-Hossein Arya (right) who has planted 4,000 hectares of trees in three decades

63-year-old Mohammad-Hossein Arya comes from the Chitab village in Kohgiluyeh and Boyer-Ahmad province in western Iran. Although he is a disabled war veteran, the teacher has opted for new way of offering services to the community.

Speaking in an interview with Fars News Agency, Arya said Iran’s population dropped by a third during the period from 1909 to 1928 when entire Iran was struck by a drought crisis known as “Nasseri Famine.”

“Only people in western Iran managed to survive because of the huge number of oak trees covering the provinces across that area.”

At a time when people in other parts of the country hand no wheat to bake bread and were starving to death, people in western would ground acorns into flour and bake bread, he added.

Therefore, Arya began to plant oak and other trees native to his province.

He says he has cultivated different types of trees over a total of 40 square kilometres of land through these years with bare hands and without any financial help.

He says no special equipment is needed to plant the trees.

“All you have to do is to make a hole 5 centimetres deep into the soil and plant the seed,” he says.

Iranian Teacher Uses Dry Farming to Grow 4,000 Hectares of TreesTrees planted through dryland farming do not need much water. They only need to be planted in areas which are protected from uncontrolled grazing. So, he takes tree seeds by motorcycle and cattle to hardly negotiable areas and among thorny bushes and rocks, and plants the seeds there.

He says every Iranian can plant 5,000 oak seeds in his/her life without being worried about their growth.

He was chosen as the “National Exemplary Retiree” recently in recognition of his efforts to preserve Iran’s nature and culture.

Three Groups Preventing Détente in Iran-US Ties: Rouhani

By
IFP Editorial Staff
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“Inside the US, there are radicals including the Zionists, the neocons, and the racists who are against amicable ties between Iran and the US, and whenever we want to move forward in this regard, they disrupt it in some point,” Rouhani told a cabinet session on Wednesday.

The president referred to the racist Zionist regime and some reactionaries in the region as the second and third groups that oppose such relations.

“Whenever we seek to do something [to improve ties with the US], the efforts are blocked by these three groups, which have unfortunately established dominance over the White House,” Rouhani noted.

“If they realize there might be fair relations between Iran and the US someday, they know it would mean their eternal death, because they are like foam on the water, and will be destroyed and disappear,” he added.

He also blamed the three groups’ dominance over the White House for the Donald Trump administration’s withdrawal from the 2015 nuclear deal, known as the Joint Comprehensive Plan of Action (JCPOA).

“They pulled out of the JCPOA and created problems for themselves, for us, and for the world,” he said, adding that Iran has taken firm and correct steps in reaction.

Iran is to start the third phase of reducing its commitments under the JCPOA on Thursday, after the US withdrew from the multilateral deal last year, and the European parties failed to secure Iran’s interests under the accord.

Tehran, Dhaka Confer on Enhanced Business Ties

By
IFP Editorial Staff
-

In the Wednesday meeting, the two sides welcomed the enhancement and development of economic and trade cooperation between the two Muslim countries and expressed satisfaction with the level of mutual political relations.

Zarif and Abdul Momen also stressed the need for an increase in trade ties and support for private sector cooperation.

Regional issues, cooperation at international and Islamic organisations, unity between Muslim countries, as well as the problems of Muslim Rohingya refugees in Bangladesh were among other topics discussed by the two top diplomats.

The Iranian top diplomat is in Dhaka to attend the third IORA Blue Economy Ministerial Conference, which will be held on September 4-5.

He will later travel to Jakarta for talks with top Indonesian officials.

Iran to Release 7 Crew of Impounded British Oil Tanker

By
IFP Editorial Staff
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Seyyed Abbas Mousavi made the comments in a Wednesday interview with the state TV.

The vessel was seized by the IRGC on 20 July, just two weeks after British Royal Marines detained the Grace 1 tanker carrying Iranian oil near Gibraltar.

Iran seized the ship for engaging in dangerous manoeuvres and ignoring warnings by the Iranian coast guards after ramming an Iranian fishing boat.

Tehran previously stressed that the ship was not seized in retaliation for the seizure of the tanker Grace 1 by the UK earlier the same month.

The Russian Embassy in Iran has stated that at least one Russian national is among the released sailors. Other crew members are also from India, according to media reports.

Ahmadinejad Raps JCPOA, Dismisses Plan for Presidential Race

By
IFP Editorial Staff
-

In an interview with Anadolu Agency, Ahmadinejad criticized the administration of his successor Hassan Rouhani for signing the Joint Comprehensive Plan of Action (JCPOA) with the world powers, saying he would have never agreed to sign such a deal if he had been in the office.

Asked whether he has plans to run for president, Ahmadinejad said, “No; we respect people’s views.”

The former president said the JCPOA has only had one-way commitments for Iran, noting that its collapse would not mark any considerable achievement for either side.

“I believe that the base and foundation of the negotiations that led to the JCPOA were wrong,” he noted.

A contract not based upon justice, respect or recognition of mutual rights will be doomed to failure in the long term, he stated.

Ahmadinejad then emphasized the necessity for a negotiated settlement of the problems instead of using arms, noting that Iran and the US could be friends provided that the American policy-makers halt their hostile measures and stop seeking dominance.

Asked about France’s freeze-for-freeze proposal to save the JCPOA, Ahmadinejad said nothing has been left to be frozen.

“They [Rouhani administration] have lost everything and have received nothing in turn. Such plans (freeze-for-freeze) are like ceasefire plans in the war. An aggressor invades a country, and as soon as the country being invaded wants to respond, they [invaders] call for a ceasefire,” he noted.

“This is the Westerners’ usual method. They impose sanctions, and then obtain concessions for lifting the sanctions,” Ahmadinejad concluded, stressing that the West must recognize the rights of all nations if it really advocates world peace.

New Cut in Commitments to Give ‘Special Boost’ to Iran Nuclear Activities

By
IFP Editorial Staff
-

“It is unlikely that we reach a conclusion with Europe by tomorrow,” Rouhani told a cabinet session on Wednesday, referring to the Thursday deadline set by Iran for Europe to implement its commitments under the JCPOA.

“We will declare the country’s third step [to cut commitments under the JCPOA], which has an extremely important nature and will give a special boost to the activities of the Atomic Energy Organization of Iran,” he noted.

The president further noted that a major part of differences with Europe have been resolved, but a final agreement has yet to be reached.

“For example, if we had differences over 20 issues, they are now only on 3 issues, and a major part of them have been resolved,” Rouhani said.

“Therefore, Iran will start the third phase of reducing its JCPOA commitments, and the details will be announced today or tomorrow,” he added.

Rouhani said Europe will be given another two-month deadline to return to commitments, negotiate, and reach an agreement.

Iran, Bangladesh Discuss Plight of Rohingya Refugees

By
IFP Editorial Staff
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Photo of Rohingya Muslims fleeing Myanmar to Bangladesh / Photo by Anadolu

In the Wednesday meeting, the two sides conferred on the issues of the Muslim Rohingya refugees.

More than 730,000 Rohingya Muslims have fled Rakhine province in Myanmar to neighbouring Bangladesh following a military-led crackdown in 2016 that the UN has said was perpetrated with “genocidal intent.”

Thousands of Rohingya Muslims were killed, injured, arbitrarily arrested, or raped by Myanmar soldiers and Buddhist mobs mainly between November 2016 and August 2017.

Iran, Bangladesh Discuss Plight of Rohingya RefugeesZarif and Sheikh Hasina also discussed mutual relations, ways of boosting reciprocal ties in various economic, cultural and research areas as well as the latest regional developments.

Also on the agenda was Iran’s efforts to ease tensions as well as Tehran-Dhaka cooperation at the Organization of Islamic Cooperation (OIC) and other international organizations.

Zarif is in Dhaka heading a delegation in order to meet Bangladesh officials and attend a meeting of the Indian Ocean Rim Association (IORA).

Iran Will Return to JCPOA Only If Oil Sales Guaranteed

By
IFP Editorial Staff
-

Deputy Foreign Minister for Political Affairs Abbas Araqchi made the comments when speaking to reporters in Slovenia following a visit to Paris.

He referred to his recent negotiations in Paris, saying the talks focused on how to secure revenues from Iran’s oil sales.

He said as Iran has announced time and again, it will snap back to full implementation of its obligations under the Joint Comprehensive Plan of Action (JCPOA) only if the country is able to sell its petroleum and use its income completely and without any limitations.

“France’s initiative is exactly in line with this,” said Araqchi.

He said he was told following French President Emmanuel Macron’s phone contacts that Europe should either purchase oil from Iran or offer Iran a credit line which is equal in value to the earnings from oil sales and which is secured through Iran’s oil sales and is, in fact, a sort of forward sale of petroleum.

“This credit line is worth around $15 billion for the next four months, i.e., until the end of 2019,” he added.

“This way, if an agreement is reached, Iran will either sell the entirety of its oil, or receive a credit line and sell oil under futures contracts,” Araqchi said.

“After receiving the $15 billion, the Islamic Republic of Iran will be ready to hold talks with the P4+1 countries, but the reality is that there are still serious disagreements between the two sides on the agenda of these talks,” the top official noted.

He said negotiations are underway on determining an agenda, but have failed to produce any specific results so far.

“It is up to the Europeans and the US to decide whether Europe would buy Iran’s oil or purchase its under futures contracts or give Iran a credit line for that,” he said.

“In our opinion, [Iran’s] returning to full implementation of [its obligations under] the JCPO will be subject to the receipt of [a credit line worth] $ 15 billion for a period of 4 months; otherwise, Iran will continue to scale back its commitments,” the deputy foreign minister said.

Araqchi said he believes the Europeans are unlikely to be able to take effective steps by September 7, 2019, in which case Iran will begin the third phase of reducing its obligations under the JCPOA.

“This phase will include an important part of Iran’s commitments, and [the measures Iran is going to take in this phase] will be announced in due time,” he said.

He further referred to rumours suggesting a possible meeting between Iranian President Hassan Rouhani and his US counterpart Donald Trump on the fringes of the forthcoming meeting of the General Assembly of the United Nations, and said, “Such a meeting is not on the agenda at all.”

“As Mr. Rouhani has already stressed, not only is there no possibility of a bilateral meeting, but even there are no grounds for the presence of the US in Iran’s upcoming meetings with the remaining signatories to the JCPOA unless the US returns to the nuclear deal and lifts all nuclear sanctions,” Araqchi noted.

“The Islamic Republic of Iran will not hold talks with anyone on its red lines,” he said.

“From the Islamic Republic of Iran’s standpoint, no re-negotiations will take place on the JCPOA, but proper implementation of the nuclear deal could be the subject of the talks, given that the other side has seriously failed to keep its side of the bargain,” he noted.

Araqchi underlined Iran is prepared to enter into talks on security and freedom of shipping in the Persian Gulf and the Strait of Hormuz if the security and freedom of Iranian vessels are ensured in all waterways.

“From Iran’s point of view, the issue is completely clear,” he said.

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