A joint initiative has been designed by Red Cross Norway and a furniture giant to bring the reality of the conflict home for shoppers in Oslo.
A new initiative from the Red Cross in Norway and Ikea, a giant furniture manufacturer, designed by ad agency POL, is aimed at bringing the realities of the civil war home by creating an exact replica of Syrian people’s accommodation for shoppers to explore for themselves.
The replica of the Syrian home was an incredibly successful awareness raising project: the campaign’s creators said that 40,000 people visited the store while the installation was up in October, many of them just to see the Syrian home.
The wider fundraising effort raised £19million towards Syrian humanitarian relief, the Red Cross said.
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