5 Digital Marketing Ideas Small Business Owners Should Embrace

Did you know that only half of small businesses survive past the five-year mark?

That’s right — and the way you market your business online can play a huge role in your success or failure.

If you’re not sure exactly where to focus your digital marketing efforts, the ideas below should help give you some direction.

Tactics like optimizing for local search, publishing blog posts and videos, and marketing on social media all have the potential to massively boost your sales.

Keep reading for five powerful digital marketing ideas.

1. Optimize for Local Search

If you’re a small business operating in a specific geographic area, it makes a lot of sense to focus on local search optimization.

This means that instead of targeting generic keywords like, ‘baker’, you’ll use location-specific terms like, ‘baker in Texas’. It doesn’t take long to make this small tweak to your website but it can have a big impact on sales.

You should also ensure that you have a Google My Business page. This lets you add your location, website, and images to Google, as well as allowing users to leave reviews.

It shows up prominently in Google searches so is great for your ranking.

2. Drive Traffic with Blog Posts

Blog posts are an excellent way to drive traffic to your site and demonstrate your industry expertise.

Think about the main pain points faced by your target customer, then write blog posts to help solve them. For example, a plumber could write a post titled, ’10 Signs Your Toilet Needs Repairs.’

If you can, do some keyword research and look for terms with a high volume of searches and not much competition.

3. Run Social Media Giveaways

Just joined social media and want an easy way to increase your followers?

Running a competition or giveaway and asking users to like, share, and follow in return for an entry is a simple way to boost your engagement levels.

Be sure to choose your best products for the giveaway, since it will effectively function as an ad for your business.

4. Share Marketing Videos

Video marketing is growing fast, especially on social media.

Instead of sharing images or text posts, try creating short marketing videos to grab users’ attention.

You could share product explainer videos, behind-the-scenes clips, footage from events, or video testimonials from happy customers.

5. Target Customers with Geofencing Marketing

What is geofencing marketing?

It’s a really smart way to target customers using GPS data from their devices.

Wish you could show ads to customers while they’re close to your store? Or visiting a local competitor?

With geofencing, you can. You’ll create own custom ‘fenced’ areas, and once customers enter these areas they’ll be shown your ads.

Geofencing is a seriously powerful tool with tons of potential.

Why Try These Digital Marketing Ideas?

If you want your small business to succeed, you need to embrace digital marketing.

The digital marketing ideas above are simple, cost-effective, and proven to get results. It won’t take long to implement them but you’ll definitely see increased sales.

Want more tips on marketing? Check out our business section today.